Poorly designed websites tend to perform poorly in general – low traffic, low SEO ranking, low conversions, low visitor time per visit etc. This of course, can only mean one thing for your online business – failure. Therefore, if you want long-term success, your business should have a good web design. There are several design principles that come together to make you website easy to use, aesthetically pleasing, effective and engaging. Let’s look at the top 8 principles of web design:

Communication and Content

Every user who comes to your website is looking for some kind of information and they want it quickly. Therefore, it is crucial that you communicate with them in a clearly and engaging manner. Make your content appropriate, well-written and very easy to read and digest. Some of the things you can do to achieve this include;

– Organizing your information through the use of headlines and sub headlines.

– Being straight to the point.

– Using bullets to highlight your points instead of long and windy sentences.


A good design should also cater for the needs of your target market. Are your visitors looking for entertainment, information or to transact business? Having a clear purpose in every page of your website will ensure that the specific needs of your visitors are met in the most effective way possible.

Load Time

Every one hates websites that take forever to load, so ensure that yours loads faster. To increase your page load times, consider optimizing your image sizes (scale and size), compressing HTML, javascript and CSS and combining codes into a central javascript or CSS file (this helps to reduce HTTP requests).


The font type and size you use on your website should be easy to read for everyone online. Some simple fonts that almost everyone can read include, Verdana, Arial and Times New Roman. Similarly, the ideal font size that works best for most people is size 16, but you are free to tweak it to suit your site better.

Color Scheme

A well thought out color scheme can greatly enhance the experience of your web visitors. Using complementary colors help to create harmony and balance. Vibrant colors on the other hand, create emotions and therefore should be used sparingly e.g. for call to actions and buttons.

To make your content easier to read, use contrasting colors for the background and text. However, be careful not to use a background color that overpowers your content. Lastly, use white space to give your site an uncluttered and modern look.


This refers to how easy it is for users to move around your site and take the necessary action. Some effective tips you can use to improve navigation are designing clickable buttons and using bread crumbs.

Mobile Friendly

Long gone are the days when you had to log on to get home or to the office to access the internet. Now, there are numerous mobile devices that people are using to do all kind of things online including watching movies, searching for different information and buying stuff. Because of this, it pays to ensure that your website is mobile friendly. This means that it should be accessible from multiple mobile devices with different screen sizes.


The human mind processes images faster than texts, so it is always a good idea to include the right images on your website to connect better with your audience. Consider buying high quality stock photos to boost your website’s look if you don’t have any at the moment.

With these web design principles in mind, it is easy to create a functional and aesthetically pleasing website.